For a moment, put yourself in the shoes of your potential client.
You receive a voicemail from a sales rep. He leaves a two-minute message talking about a product you should purchase. The rep rushes to describe all the product details and why you would be the perfect fit for their "Manager's Special Offer."
Only at the end do you sorta hear the salesperson's name and phone number. Then, the rep says, "If I don't hear from you in a day or two, I DEFINITELY will call you back."
Ugh. What a waste of two minutes!
You basically volunteered to listen to an advertisement on your phone, and most people don't want their voicemail to be used as a commercial spot. It's a nuisance.
In this example, the sales rep committed the following crimes:
- Didn't leave a short message.
- Decided to sell, rather than inform the recipient.
- Didn't qualify the prospect beforehand
- Failed to say his name or number clearly.
- Made an explicit decision to call you back, defeating the purpose of you calling him back.
Voicemails like this are why messages are deleted, and prospects never return calls.
Done correctly, a good voicemail sparks interest. It's well-planned and compels the recipient to phone the caller immediately.
Let's revamp your sales voicemail messages right now.
How to structure a voicemail
You're vying for a prospect's attention and prospects want value, not a sales pitch.
The way you present yourself matters. The goal is to leave a voicemail that says: I'm worth engaging with right now.
Instead of selling within 30 seconds, entice the prospect with insightful ideas. Here's a sales voicemail template you can use:
- (Optional) Establish a connection: "I learned about your company from John Doe."
- Introduce yourself: "My name is Steli with Close.io."
- State value: "After researching, my team found that we can shrink your costs up to 25%."
- Share insight: "We've accumulated over 100 positive reviews on the same issue."
- Add contact information: "Let's talk. Contact me at 123-456-7890."
- Give urgency: "Reach out by Nov. 1st, before the holiday rush."
- Repeat your contact information: "My name is Steli. 123-456-7890. Thanks."
Remember to engage and excite prospects by smiling, follow up, and test multiple versions of your voicemail.
To save time on voicemails, Close.io allows you to leave a pre-recorded voicemail message with just one click.
Start saving time now when you begin your free Close.io trial.
Go get'em!
Steli
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